Chrome v80: Cookie Tracking Updates
Updated on Jan 08, 2020
When it comes to backing out all of your advertising dollars it is very important to understand the difference between accuracy and precision. To track a single user accurately is not the goal. To track most users accurately consistently is the goal, being accurate consistently is precision.
Since we are in the context of digital marketing lets take the web browsing experience and how dynamic it is for each user depending on their web browser, device, and sometimes their geo-location.
In this article, we will outline the best practices to ensure precision in tracking your digital media. Read this article to answer the question, "how do I track as best as precise as possible?".