Recent updates
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Edit Multiple Campaigns Wizard
Updated onArticleThis article will provide the following:
- Where to access the Edit Multiple Campaigns Wizard
- How to use the Edit Multiple Campaigns wizard
CAKE Knowledge Base / Affiliate Tracking / Affiliate Tracking - Beyond Basics
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How to Troubleshoot Clicks and Conversions
Updated onArticleThis article will cover the following:
- How to troubleshoot redirected clicks
- How to troubleshoot problematic conversions
CAKE Knowledge Base / Affiliate Tracking / Affiliate Tracking - How To Guides
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Using OpenMail With CAKE
Updated onArticleThis article will cover the following:
- How to add an OpenMail Advertiser
- How to setup an OpenMail Offer
This article serves as a complete walkthrough on setting up OpenMail as an advertiser in your CAKE system and redirecting excess traffic to one of their landing pages.
Important: In order for a client to use OpenMail, the client must be licensing the Affiliate license and Events must be enabled. CAKE will also need to enable a backend setting so please coordinate with your Account Manager (or trainer) to have that turned on.
CAKE Knowledge Base / Third Party Integrations / Third Party Integrations
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Using Optizmo With CAKE
Updated onArticleThis article will cover the following:
- How to setup the Optizmo integration in CAKE
CAKE Knowledge Base / Third Party Integrations / Third Party Integrations
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Tokens in the Offer Link - CAKE For Networks
Updated onArticleThis article covers:
- Using Tokens in Offer Links to pass dynamic variables, such as the Affiliate ID, Creative ID, Request ID and Visitor ID
CAKE Knowledge Base / Affiliate Tracking / Affiliate Tracking - Tracking Basics
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SOAP Posting Method
Updated onArticleThis article covers:
- How to post to a buyer using the SOAP method
CAKE Knowledge Base / Third Party Integrations / Third Party Integrations
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Attribution - What kinds of Attribution Models are there?
Updated onArticleCAKE clients can setup different Attribution Models within their CAKE instance to study how Affiliates are influencing a conversion. CAKE supports 6 Attribution Models:
- CAKE Default First Touch
- CAKE Default Last Touch
- CAKE Default Linear
- CAKE Default Time Decay (Small, Medium and Large)
- CAKE Default U-Shaped
- Custom
CAKE Knowledge Base / Attribution / Attribution
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Attribution - Feature Set: What's Changed? (C4N)
Updated onArticleThis document will cover changes with the new Attribution Feature Set Release:
- Global Settings
- Offer Settings
- Reporting & API Updates
CAKE Knowledge Base / Attribution / Attribution
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Attribution - Feature Set: What's Changed?
Updated onArticleThis document will cover changes with the new Attribution Feature Set Release:
- Terminology Updates
- New Settings
- Reporting & API Updates
CAKE Knowledge Base / Attribution / Attribution
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Attribution - What is Attribution?
Updated onArticleEver wonder what’s working and what’s not working in your media mix? Are you crunching excel sheets every month to find out which sources are working best in which channels? Attribution is the process of identifying how various marketing sources are working together to influence a customer decision for a desired outcome, and then assigning value to each of these touches. CAKE can determine how much weight or influence a single touch has contributed to a conversion in a set or stream of clicks or views.
CAKE Knowledge Base / Attribution / Attribution