CAKE Knowledge Base

Edit Multiple Campaigns Wizard

Article

This article will provide the following:

- Where to access the Edit Multiple Campaigns Wizard

- How to use the Edit Multiple Campaigns wizard

How to Troubleshoot Clicks and Conversions

Article

This article will cover the following:

• How to troubleshoot redirected clicks
• How to troubleshoot problematic conversions

Using OpenMail With CAKE

Article

This article will cover the following:

- How to add an OpenMail Advertiser

- How to setup an OpenMail Offer

This article serves as a complete walkthrough on setting up OpenMail as an advertiser in your CAKE system and redirecting excess traffic to one of their landing pages.

Important: In order for a client to use OpenMail, the client must be licensing the Affiliate license and Events must be enabled. CAKE will also need to enable a backend setting so please coordinate with your Account Manager (or trainer) to have that turned on.

Using Optizmo With CAKE

Article

This article will cover the following:

- How to setup the Optizmo integration in CAKE

Tokens in the Offer Link - CAKE For Networks

Article

This article covers:

- Using Tokens in Offer Links to pass dynamic variables, such as the Affiliate ID, Creative ID, Request ID and Visitor ID

SOAP Posting Method

Article

This article covers:

• How to post to a buyer using the SOAP method

Attribution - What kinds of Attribution Models are there?

Article

CAKE clients can setup different Attribution Models within their CAKE instance to study how Affiliates are influencing a conversion. CAKE supports 6 Attribution Models:

• CAKE Default First Touch
• CAKE Default Last Touch
• CAKE Default Linear
• CAKE Default Time Decay (Small, Medium and Large)
• CAKE Default U-Shaped
• Custom

Attribution - Feature Set: What's Changed? (C4N)

Article

This document will cover changes with the new Attribution Feature Set Release:

• Global Settings
• Offer Settings
• Reporting & API Updates

Attribution - Feature Set: What's Changed?

Article

This document will cover changes with the new Attribution Feature Set Release:

• Terminology Updates
• New Settings
• Reporting & API Updates

Attribution - What is Attribution?

Article

Ever wonder what’s working and what’s not working in your media mix?  Are you crunching excel sheets every month to find out which sources are working best in which channels?  Attribution is the process of identifying how various marketing sources are working together to influence a customer decision for a desired outcome, and then assigning value to each of these touches. CAKE can determine how much weight or influence a single touch has contributed to a conversion in a set or stream of clicks or views.