CAKE Knowledge Base

How Do I Generate a Tracking Link in the Affiliate Portal?

Article

Pending Conversions

Article

This article covers the following:

- What are Pending Conversions?

- How to enable Pending Conversions

- Pending Conversion Settings

- Reporting on Pending Conversions

- Adjusting Pending Conversions

Directed (Non-Original) Campaigns

Article

This article will cover the following:

- Original vs. Directed (Non-Original) Campaigns

- Exceptions

- Original Campaigns by Media Type/Offer Contract

What is Postback Fallback Conversion Tracking?

Article

The Postback Fallback conversion tracking method uses both the Postback URL and iFrame HTML Pixel to provide you with the benefits of both Server-to-Server and browser based pixel tracking.

Name Change in CAKE: Non-Original renamed to Directed

Article

This article outlines the changes that are being made to the CAKE UI to support the name change CAKE has made to non-original campaigns.  Non-Original campaigns will now be called Directed campaigns.  Anything not included here will be left untouched. Example: Original Campaign settings will continue to be Original Campaign settings therefore they are not included in this article.

Deep Linking

Article

This article will cover the following:

- What is Deep Linking?

- How to enable Deep Linking

- How to set up Deep Linking in the Affiliate Portal

- CAKE to CAKE Deep Linking

How Do I Implement Server-to-Server Tracking?

Article

Server-to-Server tracking is a cookie-less conversion tracking method that is highly accurate and has added benefits, such as fraud prevention and conversion update API tools.

Granular Permissions Control

Article

This article will cover the following:

- Overview of what Permissions Control is

- Breakdown of default Administrator settings

- Read Only Access

Integrating with Gmail

Article

Configuring Gmail for SMTP Relay

Click Reporting

Article

This article will cover the following:

Reporting :  

1. Clicks Column
2. Total Clicks Column

Offer Settings:

1. First Touch Attribution
2. Last Touch Attribution
3. Disable Click Deduplication
4. Session Regeneration
5. Throwout Click Period
6. Lookback Window