Recent updates
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How Do I Generate a Tracking Link in the Affiliate Portal?
Updated onArticleCAKE Knowledge Base / Affiliate Portal / Affiliate Portal
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Pending Conversions
Updated onArticleThis article covers the following:
- What are Pending Conversions?
- How to enable Pending Conversions
- Pending Conversion Settings
- Reporting on Pending Conversions
- Adjusting Pending Conversions
CAKE Knowledge Base / Affiliate Tracking / Affiliate Tracking - Beyond Basics
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Directed (Non-Original) Campaigns
Updated onArticleThis article will cover the following:
- Original vs. Directed (Non-Original) Campaigns
- Exceptions
- Original Campaigns by Media Type/Offer Contract
CAKE Knowledge Base / Affiliate Tracking / Affiliate Tracking - Beyond Basics
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What is Postback Fallback Conversion Tracking?
Updated onArticleThe Postback Fallback conversion tracking method uses both the Postback URL and iFrame HTML Pixel to provide you with the benefits of both Server-to-Server and browser based pixel tracking.
CAKE Knowledge Base / Affiliate Tracking / Affiliate Tracking - Beyond Basics
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Name Change in CAKE: Non-Original renamed to Directed
Updated onArticleThis article outlines the changes that are being made to the CAKE UI to support the name change CAKE has made to non-original campaigns. Non-Original campaigns will now be called Directed campaigns. Anything not included here will be left untouched. Example: Original Campaign settings will continue to be Original Campaign settings therefore they are not included in this article.
CAKE Knowledge Base / Affiliate Tracking / Affiliate Tracking - Offers
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Deep Linking
Updated onArticleThis article will cover the following:
- What is Deep Linking?
- How to enable Deep Linking
- How to set up Deep Linking in the Affiliate Portal
- CAKE to CAKE Deep Linking
CAKE Knowledge Base / Affiliate Tracking / Affiliate Tracking - Beyond Basics
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How Do I Implement Server-to-Server Tracking?
Updated onArticleServer-to-Server tracking is a cookie-less conversion tracking method that is highly accurate and has added benefits, such as fraud prevention and conversion update API tools.
CAKE Knowledge Base / Affiliate Tracking / Affiliate Tracking - Tracking Basics
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Granular Permissions Control
Updated onArticleThis article will cover the following:
- Overview of what Permissions Control is
- Breakdown of default Administrator settings
- Read Only Access
CAKE Knowledge Base / Setup and Settings / Setup & Settings
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Integrating with Gmail
Updated onArticleConfiguring Gmail for SMTP Relay
CAKE Knowledge Base / Setup and Settings / Setup & Settings
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Click Reporting
Updated onArticleThis article will cover the following:
Reporting :
- Clicks Column
- Total Clicks Column
Offer Settings:
- First Touch Attribution
- Last Touch Attribution
- Disable Click Deduplication
- Session Regeneration
- Throwout Click Period
- Lookback Window
CAKE Knowledge Base / Reporting and Accounting / Reporting & Accounting