DialogTech + CAKE Integration
Updated on Dec 14, 2015
DialogTech integrates real-time call data into CAKE to maximize how your digital marketing efforts convert into calls and revenue.
The integration allows DialogTech to inform CAKE of details related to a previous source and/or destination with their respective price adjustments. The two most common use cases for this integration are described below.
1. Override previous calls/conversions with a more qualified call
In this use case you will set criteria within DialogTech identifying that when the same caller dials in a subsequent time and specific criteria are met such as the call length exceeding the length of the original call, then you do not want to pay the source for the duplicate caller and you want to route that call to the same call center as the previous call. Your business model is to not pay or collect money for duplicate calls, thus DialogTech will communicate to CAKE a previous source and previous destination ID notifying us to zero out the price paid and price received of the previous conversion within CAKE.
2. Sell duplicate calls to additional call centers
This can be an instance where you are selling duplicate calls to other call centers to earn additional revenue on callers that dial in more than once and meet the call criteria set within DialogTech. In this case, DialogTech will inform CAKE that there was a previous source and to zero out the price paid on the previous conversion. The price received will be retained so that both the previous conversion and the new conversion reflect that you are receiving money for the two calls generated by the same caller under that same source.