CAKE Knowledge Base

Offers - Conversion Pixels


This article covers:

  • Conversion pixel types
  • How to generate a conversion pixel
  • How to generate a secure HTTPs pixel

Conversion pixel types

CAKE supports 4 different Conversion pixels:

  • iFrame: The iFrame Conversion pixel is our most-recommended HTML pixel. It can piggyback on any type of third-party or Affiliate pixel and can be more easily implemented than other pixels as it can be placed directly on the confirmation page.
  • Javascript: The Javascript pixel is particularly helpful when needing to fire multiple pixels individually as opposed to firing multiple pixels at the same time. This pixel has all the same piggybacking capabilities as an iFrame pixel.
  • Image: The Image pixel is never recommended unless the Advertiser only supports Image pixels. This type of pixel has no built-in piggybacking capabilities and should only be used as a last resort.
  • Postback URL: Also known as a Server pixel, postback pixels require a value generated by CAKE called a Request ID to be sent to the Advertiser, and passed back to CAKE in the pixel. CAKE auto-generates the Request ID value by using the token #reqid# in the Offer link. When the redirect occurs, it will be replaced by a numeric value which will need to be passed back to CAKE in order for us to reference the original click and connect the click to the conversion in the absence of browser cookies. Postback URL's can ONLY piggyback other postbacks so your Affiliates (and other third parties) must be capable of using postback/server pixels as well.

Every Conversion pixel contains an o= parameter which defines the Offer ID.*
* Please note that you can also opt to use an Advertiser pixel in place of Offer specific pixels by replacing o=OFFER_ID with a=ADVERTISER_ID

Every Conversion Pixel contains a t= parameter which is optional for sending a unique value.

How to generate a conversion pixel

On the Offer card, click the Pixel button to generating a conversion pixel.

A wizard will display with the offer pre-populated*. By default, unless other features (such as events) are enabled, the only action to track is the primary conversion or install. At this point, no additional selections need to be made unless you want to use this opportunity to email the pixels to your Advertiser. When you do this, CAKE will use the Conversion pixel email template.

If you click Next, we will display all four pixel types explained above. The email template by default includes all four pixel types, but can be modified if your preference is specifically to use only one type.

* If you are using Events, you'll also see an additional drop-down for pixel type to account for Events.

How to generate a secure HTTPs pixel

In order for pixels to be generated as secure (HTTPs), you will need to click the SSL check box in the Info subtab on the right-hand side of the Home tab in the Offer card.

After checking this box, every pixel generated will be secure.


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