CAKE Knowledge Base

How to Add an Offer


This article covers:

  • How to add an Offer using the Add a New Offer wizard

How Do I Add an Offer Using the Add a New Offer Wizard?

An offer is usually related to a specific landing page or product. There are two ways to add a new offer:

The first method is through the offer grid shown in the image above:

  1. Click on the Advertiser main tab
  2. Click on the Offers subtab
  3. Click on the Add Offer button
  4. The Add a New Offer Wizard displays

The second method is through the Advertiser main tab hover menu:

  1. When hovering over Advertisers, go to Offers then click on Add Offer
  2. The Add a New Offer Wizard displays

The Add a New Offer Wizard

The Add a New Offer Wizard

When adding a new offer, the wizard walks you through the required information. Every field is required.

Name: Every offer is required to have a name.

Vertical: Every offer requires and is associated to 1 vertical.

Advertiser: Every offer requires and is associated to 1 advertiser.

Status: An offer's status affects the access level for affiliates. An offer can have 1 of 4 statuses:

  • Public: A public offer is shown in the Affiliate Portal and affiliates have direct access to run these offers without requiring any approval by an admin user.
  • Private: A private offer will not show in the Affiliate Portal for any affiliates that do not have a campaign for that offer. Only an admin user can create a campaign for a private offer.
  • Apply to Run: An apply to run offer is shown in the Affiliate Portal and affiliates can apply to run them, but an admin user must approve the campaign before the affiliate has access to the links, creatives, etc.
  • Inactive: Affiliates do not have access to an inactive offer. Affiliates that did not previously have an active campaign with this offer will not see this offer in the Affiliate Portal. Affiliates that had an active campaign with this offer will see it, but will not be able to access it the Campaign card.

Offer Type: There are 3 offer types in CAKE:

  • 3rd Party: 3rd party offers require a real-time lead sale at the time the lead is received. 3rd party offers do not collect any consumer data. Instead, they are simply driving traffic to a webpage that has been built by either the user or a 3rd party. Since no data is being collected, CAKE relies on the host of the web page to fire or call conversion pixels to indicate that a paid or unpaid conversion or event has occurred.
  • Host and Post*: Host and post offers also require a real-time lead sale at the time the lead is received. Host and post offers assume that the consumer is waiting for immediate feedback on the status of their inquiry. Leads sent to a Host and Post Offer have one chance to sell and unsold leads go to the Scrub Queue.
  • Hosted*: Hosted Offers don't require a real-time lead sale at the time the lead is received. If leads sent to a Hosted Offer don't sell at the time the lead is received, the lead goes to the Queue which acts as a holding place from where CAKE will continue to attempt to sell the lead until the lead expires. The review queue which acts as a secondary holding place for leads that fail validation is only available with leads sent to hosted offers and leads that are sent here are paid to the affiliate with the expectation that they will be corrected and re-sent to the queue for sale.

*Host and Post and Hosted are available when Lead Gen is licensed within the CAKE instance:

Offer Currency: CAKE instances come with one default currency. If an instance does not have additional currencies, this field is not displayed. Users can enable other currencies by requesting them from CAKE. If an instance has multiple currencies, users can choose the currency for the offer in this field.

Price Format: An offer can have 1 of 5 price formats:

  • CPA: Cost Per Acquisition. The CPA price format in CAKE is to used when paying an Affiliate per conversion, whether it is a lead, sale, download, installation or any other post-click action.
  • CPC: Pays per unique click and does not allow for a conversion/install pixel, but instead counts conversions upon every successful redirect to the offer link. If you would like to track user acquisition after the initial click, you will need to utilize the Events feature.
  • CPM: Cost Per Mille. The CPM price format is used when paying an affiliate on an impression-basis, specifically per 1,000 unique impressions. For a third party offer, this price format only looks at impressions and does not allow for tracking any additional actions or events but a hosted or host and post offer set to a CPM price format will base revenue upon lead sale and allows for an impression-based cost but a lead-sale based revenue.
  • Fixed: Not to be confused with CPA, the fixed price format is used when paying an affiliate a set amount regardless of volume of clicks or conversions. Fixed campaigns operate off of a start date which the amount is applied to billing and upon the first conversion, your stats will divide the set cost across all tracked conversions until a new fixed start date is entered.
  • Revshare: Revenue Share. The revshare price format is used when paying an affiliate a percentage of the revenue passed to CAKE by the Advertiser. With revshare offers, an additional parameter is added to the conversion pixel for a price (p=) and CAKE calculates the payout to the affiliate as a percentage of that value.

Received: Defines how much the advertiser intends to pay per conversion.

Default Paid: Define the default price to be paid to affiliates per conversion. A custom payout can be defined on the campaign for different affiliates.

Offer Link: The offer link is the landing page URL to which you are directing traffic. This can be provided by the advertiser, but can also be the landing page URL for any hosted page. Regardless of the owner, the offer link acts as the redirect destination for any clicks sent to that offer and can be tokenized to pass dynamic values (like affiliate ID or offer ID if a dynamic offer pixel is being used). The offer link is not required on a 3rd Party, hosted, or host and post offer, and can easily be changed at any time.

Creatives will not redirect through the offer link on offers utilizing ad tags. Instead, CAKE will redirect to a dynamically passed redirect URL at the time of  the click. As a precaution, on offers where the only assets are ad tags, you can use a placeholder (http://) to prevent affiliates from running a direct link that will not track in the advertiser's ad serving platform.

SSL: Check box accomplishes 3 things:

  • Modifies the generated conversion pixel formatted to begin with "https" making the pixel secure.
  • Forces affiliates to place a secure tracking pixel as opposed to a non-secure pixel (as we cannot sub-embed non-secure content into a secure pixel)
  • Forces a redirect through a secure version of the tracking link to ensure that the user is able to view a page with an SSL certificate installed.


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