CAKE Knowledge Base

Definition of Terms - Publishing Side

Updated Jun 08, 2018

Vertical: Usually industry or product specific. Verticals will be used to categorize Offers. Affiliates are able to filter Offers by Vertical. Examples include Debt Settlement, Dating or Health & Beauty.

Vertical Category: A higher or more broad classification of Verticals. Every Vertical is associated to a Vertical Category. This is an editable list. Affiliates can filter Offers by Vertical or Vertical Categories depending on the Global Setting selected. Examples include Finance or EDU.

Advertiser: The owner or broker of an Offer. Every Offer is associated to an Advertiser and an Advertiser can have 1 or multiple Offers.

Offer: Usually associated to a specific landing page. Affiliates run traffic to Offers and are able to access Creatives, Suppression Lists, From and Subject Lines etc. from the Offer. Offers are associated to a specific Advertiser and Vertical.

Affiliate: Also known as a Publisher. The Affiliate is the source running traffic to an Offer. Affiliates can either be manually added to Cake or can signup through the Affiliate Signup page.

Campaign: The specific relationship between Affiliate and Offer. Affiliate-specific payouts along with Caps, Expiration date and Status can be modified within the Campaign.


Add your comment

E-Mail me when someone replies to this comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Previous Article Glossary
Next Article Add CAKE login to your website