CAKE Knowledge Base

How to Manage Affiliate Campaign Pixels


This article will cover the following:

- Affiliate Pixels

- Tokens in Affiliate Pixels

- Restricting Affiliate Pixels

Affiliate Pixels

Affiliate pixels are placed at the campaign level and can be placed directly by the affiliate through the Affiliate Portal. Alternatively, the pixel can be placed by an admin in the Admin Portal, as well.

Placing Pixels in the Admin Portal:

In the Admin Portal you can place an affiliate pixel on the Campaign card > Home tab > Pixels sub-tab.

You can view a list of tokens by using the hover menu for the Setup tab > Show Tokens. Some of those tokens are provided below:

Conversion Pixel Tokens:

Transaction ID: #tid#

Sub ID 1:#s1#

Sub ID 2:#s2#

Sub ID 3:#s3#

Sub ID 4:#s4#

Sub ID 5:#s5#

Lead ID: #leadid#

Price (Affiliate Payout): #price#

Click IP: #sourceip#

Conversion IP: #ip#

Conversion UNIX timestamp: #utcunixtime#

Conversion timestamp: #sourcedate# (ie. 2013-11-12T13:04:27.5670000)

Restricting Affiliate Pixels

In order to prevent affiliates from placing a web-based pixel (iFrame / Javascript / Image) in error, CAKE has a setting that restricts affiliates from placing anything in the Pixel box. You can enable this across the board for every affiliate and campaign under Setup > Settings > Affiliate Portal Settings > Affiliate Permissions. The specific setting is labeled 'Only Allow Affiliate Postbacks'.

With no further action, the affiliate will no longer be able to place any pixel other than a postback through the Affiliate Portal. Every campaign will now have a warning icon stating that this setting has been enabled.

NOTE: If you have a postback placed with your Advertiser, placing a non-postback, even in the Admin Portal, will not function.

If you want to pick and choose where and when to apply this feature, you can do that, as well. Without the global setting, every offer will include an option (which goes away with the Global Setting enabled) for "Postbacks Only". Enabling this checkbox on the Offer card will immediately populate a warning icon on all campaigns for that offer.


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