Attribution - Feature Set: What's Changed? (C4N)

Updated Jul 07, 2015

This document will cover changes with the new Attribution Feature Set Release:

  • Global Settings
  • Offer Settings
  • Reporting & API Updates

Global Attribution Settings

Global Attribution Settings

With this release, CAKE has updated the terminology used for a couple settings. Each of these were previously found in the Attribution tab of the Offer card but will now be found within your Setup maintab, Attribution Settings section.

Previous Name→      New Name 

View Thru Conversions→ Treats impressions as touches

Disable Click Deduplication→ Allow Duplicate Touches + Throwout Click Period

Disable Impression Deduplication→    Allow Duplicate Touches + Throwout Impression Period


Treat impressions as touches: When this setting is selected, another option will appear to enable Click Trumps Impression, if so desired.

  • The Click Trumps Impression setting was previously on the Offer card.

Throwout Period: Throwout Click Period and Throwout Impression Period settings are used to determine duplicate touches from the same user on the exact same link (Affiliate, Creative, Media Type, Price Format and SubAffiliate ID). The default Throwout Click Period is 1 minute and the Impression Period is 1 hour.

Clarifying Allow Duplicate Touches

Clarifying Allow Duplicate Touches

Allow Duplicate Touches: This setting will replace both Disable Click Deduplication and Disable Impression Deduplication. When viewing this setting for the first time, you will see Clicks and Impressions broken out separately, as show in the screenshot above. However, if you were to disable either of these, after selecting Save, both will be rolled up into the new "Allow Duplicate Touches" setting.

Note: This is not a reversible action but the same functionality will be supported after the change.

If enabled, CAKE will allow for duplicate touches from the same Affiliate. However, if this setting is enabled you should to adjust the Throwout Periods to null so that they do not override the setting to allow for duplicate touches.

Offer Attribution Settings

Offer Attribution Settings

Credit Model: Also referred to as "Attribution Model," the Credit model is a set of rules defined by the marketer to assign credit to touch points that have worked together to influence a conversion.  Read More:  Attribution - What kinds of Attribution Models are there?

Payment Model: The Payment Model is used to determine the Affiliates payout based on their influence towards a user's conversion. It uses the Credit Attribution model defined in your Offer settings to assign credit or monetary value to the various touch points. In the first iteration of the CAKE Attribution Feature set, only two payment models are supported: Last Touch and First Touch. This setting will be on the Add Offer wizard and the Attribution tab of the Offer card.

Lead Deduplication Days: This Offer card setting allows Lead Generation clients to set a period of time in which both Browser and Server posted Leads from the same user would be considered a duplicate. This setting will be used in addition to the Click and Impression Cookie Days.

Reporting & API Updates

With the new Attribution Feature Set, each of CAKE's Reports & new API Versions will be updated to support decimals.

Reporting: Report columns within the UI will reflect two decimal places with trailing zeros removed.

For example: If a linear credit model is utilized and CAKE tracked touches from 3 different Affiliates before the user converted, reporting would then reflect 33.33% of the attribution credit to each of those Affiliates.

API: Each of CAKE's APIs will have a new Version that support multiple decimals, these will be the database values that are not rounded to the nearest hundredth. Existing API's will still be compatible, however, if you are utilizing attribution models beyond first & last touch, you will want to use the newest API version.

Note: Your database utilizing CAKE's API's might assume whole numbers so please confirm before using the newest API versions.

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