Scrub Queue - Best Practices
This article will cover the following:
- When to look at leads in the Scrub Queue
Is an affiliate asking what happened to a lead they submitted?
When validation is applied on the offer or vertical level specifying a failure action of "Thrown Out", the potential for leads being deemed invalid due to validation results increases. The more validation criteria are specified the more likely that some leads will not make the cut.
However, sometimes validation is triggered due to simple errors with the input data submitted for each lead or due to problems with how the affiliate posted them in, even though the lead may be able to generate revenue with a correction of a typo or by resolution of any other issue.