Rule Targeting Basics

This article covers:

  • Why you would want to use rules instead of geotargeting
  • How to create a targeting rule
  • How to apply a rule to an Offer (or Offer Contract)

Why Use Rules Instead of Geotargeting?

Rules and GeoTargeting cannot be used at the same time. So, when the targeting you want to implement is more than simple country-based geotargeting (drill-down into a more specific region/city or add another layer of rules that are not location-based), you will need to use rules. This is because geotargeting only allows for a country-level targeting, where-as rules allow for much more granular targeting.

How to Create a Targeting Rule

When you first create an offer, there are no targeting rules set. The Offer card's Traffic tab should look like the image above with the drop-down set to 'None' and the rules section grayed out, showing "No Rules".

Setting your Targeting Method to Rules

To apply rule targeting to your offer:

  1. Go to the Traffic tab
  2. Choose 'Rules' in the drop-down menu
  3. Click 'Apply'

Creating a Rule

To create a rule, first click the 'New Rule' button on the right-hand side

Name Your Rule and Select Your Redirect Destination

Name Your Rule and Select Your Redirect Destination
  1. Name: Choose a name for your rule. Keep in mind that if you choose to make this rule available for use on other offers, you'll want to name this something fairly intuitive to make sure you recognize it later.
  2. Active: This must be checked for the rule to work, but if you're not ready for your rule to be active just yet, you can save it without and activate it at a later time.
  3. Shared: You can select whether this rule should be saved for use on other offers. Any updates made to a shared rule will apply on all offers where the rule is applied. Please note that you will need to remember where the original Rule was created if you ever need to edit or delete a Shared rule. Best practice would be to create a Shared Rules Offer where you create any Rules to be shared.
  4. Redirect: Select your redirect destination. Your options include:
    • Your global redirect
    • Your Vertical redirect
    • 404
    • Any other Offers and their Offer Contracts

Select Your Rule Targets

Select Your Rule Targets

Now we will select the targets that CAKE will look for in deciding whether clicks should be redirected according to this rule or not.

Your options include:

  • User agent
  • Location (country and/or state)
  • Device
  • Operating system
  • Browser
  • ISP/Carrier
  • Language
  • Percentage Split (for simple A/B testing)
  • URL
  • Referrer

Adding Rule Targets

Adding Rule Targets

In our example, we've selected a 'UK' rule based on location so we have selected 'Location' from the drop-down which opened a new window so we can add the redirect countries for our UK rule.

Select the country or countries by clicking on the green plus icons which will also display the selected targets on the right-hand side.

When you see an icon to the left of the target, this indicates there are drill-down options. For country, the drill-down is for regions and from regions you can drill down to city level. For operating systems, the drill-down is for OS versions and so on.

Saving Your Rule

Saving Your Rule

Once you have selected all your targets, click 'Save'. This will now take you back to the previous window where your saved target will display. If there are additional targets to add, please do so (for example, if the rule were specific to UK iPhones, we would still need to add a device-based target in addition to the UK target).

Finally, if you have not done so already, please remember to activate your rule to make it live and click 'Create'.

Editing a Rule

Once saved, you will be taken back to your Offer card where you can now see your new rule.  If you need to edit the rule, you can simply click on the notepad icon to edit.

Should you have wanted to apply a rule that was already created, you would select the shared (saved) rule from the 'Add Rule' drop-down instead of creating a brand new rule.

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