Simple A/B Split Testing with Rules

Step 1: Setup Your Landing Pages

In order to determine which of your landing pages converts the best, CAKE allows you to set up rules to split test your traffic.  Although the rule allows for splitting multiple landing pages, in our example we will be splitting traffic between only two.

When you first build an offer, you must create a landing page that tells CAKE where to send the traffic when a click takes place. In order to test the performance of that page versus an alternate page, navigate to the Landing Pages tab on the Offer Card and click Add. Once you name and place the URL for the landing page into the corresponding fields, select whether you would like the URL to be used as a Landing Page, Confirmation Page or Both from the Type drop-down.

Step 2: Applying Rules Targeting

Within the Traffic tab >> Targeting sub-tab, select the Offer Contract upon which you are applying rules.  This is done on the top right of this tab.  

Next, select Rules within the drop-down and click Apply.

Then, click the New Rule button (assuming you haven't set this up previously and saved the rule as a shared rule to be used later).

Step 3: Build Your Split Test Rule

Step 3: Build your Split Test Rule

To build your split test, you must first name the rule and check the Active checkbox if you would like this rule to go into effect.  

Checking the Shared checkbox to the right of Active will allow you to share this new rule among other offers.

Next, select the second landing page (or Offer Contract) as your redirect destination and select "Percentage Split" from the Add Rule Target drop down.

Step 4: Calculate and Apply the Split Test

Step 4: Creating the Split Test Rule

After selecting "Percentage Split", a new window will pop up asking you to enter the percentage for this split. For our A/B split test example, we will enter 50.

Click save to lock in the 50% split, then click Create to complete the rule.

All of your affiliates that are running traffic to this offer will see traffic split evenly between the two landing pages.

Should you wish to split traffic between more than two landing pages, you will need to repeat steps 2, 3 and 4. To calculate the Percentage Split, divide 1 by the number of total remaining landing pages.


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