Redirect Strategy

This article will cover:

  • The logic behind redirect strategy

A Normal Redirect

A Normal Redirect

Under normal circumstances, clicking on Unique Link will redirect to the Offer Link. But, under certain circumstances, users can be redirected elsewhere:

Global Redirect

Global Redirect

The circumstances listed above redirect users to the global redirect instead of the Offer link.

Offer Redirect

Offer Redirect

The circumstances listed above will redirect to the campaign redirect, unless one is not present, in which case the user will be redirected to the offer contract redirect, offer redirect, then vertical redirect, unless none are present, in which case the redirect will go to the global redirect.

Unique Circumstances - Geo Retargeting

When a user from outside the allowed countries tries to access an offer, the user is redirected to the global redirect. However, country-specific redirects can be applied which would then constitute an offer redirect instead.

Setting Geo Target Redirect for all non-allowed countries

Users from outside the allowed countries can be redirected to a universal offer by going to the GeoTargeting section on the Offer card and specifying the redirect offer.

Unique Circumstances - Confirmation Page Link

Normally users who return to an offer within the defined click cookie days after converting will be redirected to the global redirect.

However, CAKE will reference the Confirmation Page Link URL before redirecting a user to the global redirect.

Unique Circumstances - Creative Offer Link

If you have a specific offer link associated with a creative, you can the link on the Creative card.  When a user clicks on the creative, they will be directed to that offer link landing page.

(Please note that checking "Allow Link Override" is not referencing the offer link in this area. "Allow link override" has to do with AdTags and using the ckm_rdr parameter in your links.)

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