Creative Card

This article will cover the Creative card, including the following tabs:

  • Creative card > Home tab
  • Creative card > Files
  • Creative card > History

Creative card > Home

Make various adjustments to a particular creative using the Creative card. Creatives are the assets (link, email, image, flash, video, html or text) uploaded for the purpose of generating traffic for a channel.  

Info Subtab:

Name: Name of the creative

Type: Link, Image, Email, Flash, Video, HTML, or Text

Dimensions: Size of the creative

Status: Active, Inactive, Hidden

Offer Link: If this creative has a specific offer link, place it here

Allow Link Override: When enabled, CAKE acknowledged the "ckmrdr" parameter, allowing for deep linking.

Creative card > Home tab > Channel Subtab

Creative card > Home tab > Channel Subtab

The Creative card > Home tab > Channel Subtab

The Channel subtab enables selection of the channels that can use a particular creative.

Creative card > Home tab > Storefront Category subtab

Creative card > Home tab > Storefront Category subtab

The Storefront Category tab shows the categories from your product feed that this creative is tied to.

Creative card > Files

Files necessary for the particular creative can be uploaded and/or edited within the Files tab.  The files can then be provided to sources through this particular creative.

Campaign card > History

The History tab contains an audit trail of all activity pertaining to the

Campaign.  Similar to all History tabs, this section also allows for searchable notes to be saved.

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