Affiliate Postback Configuration Cheat Sheet

This article will cover tracking link and postback setup examples when working with affiliates using CAKE and various other tracking platforms

CAKE

Your tracking link you give to the affiliate:

http://YourDomain.com/?a=12345&c=1134&s1=

This link becomes an offer link in their CAKE system. Additional CAKE parameter and CAKE tokens added:

http://AdvertiserDomain.com/?a=12345&c=1134&s1=#affid#&s2=#reqid#

Affiliate postback to place in your CAKE system. CAKE affiliate portal tokens added:

http://AffiliateDomain.com/p.ashx?o=1&e=1&f=pb&r=#s2#&t=#leadid#

HasOffers

Your tracking link you give to the affiliate:

http://YourDomain.com/?a=12345&c=1134&s1=

This link is placed in their HasOffers system. Additional CAKE parameter and HasOffers tokens added:

http://YourDomain.com/?a=12345&c=1134&s1={affiliate_id}&s2={transaction_id}

Affiliate postback to place in your CAKE system. CAKE affiliate portal tokens added:

http://AffiliateDomain.go2cloud.org/aff_lsr?offer_id=284&transaction_id=#s2#

HitPath

Your tracking link you give to the affiliate:

http://YourDomain.com/?a=12345&c=1134&s1=

This link is placed in their HitPath system. Additional CAKE parameter and HitPath tokens added:

http://YourDomain.com/?a=12345&c=1134&s1=xxagentidxx&s2=xxhitidxx

Affiliate postback to place in your CAKE system. CAKE affiliate portal tokens added:

http://AffiliateDomain.com/rd/apx.php?id=6&type=4&hid=#s2#&transid=#leadid#

LinkTrust

Your tracking link you give to the affiliate:

http://YourDomain.com/?a=12345&c=1134&s1=

This link is placed in their LinkTrust system. Additional CAKE parameter and LinkTrust tokens added:

http://YourDomain.com/?a=12345&c=1134&s1=[=AFID=]&s2=[=ClickID=]

Affiliate postback to place in your CAKE system. CAKE affiliate portal tokens added:

http://AffiliateDomain.com/pixel.track?CID=123456&ClickID=#s2#&MerchantReferenceID=#leadid#

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