Track and Report on Buyer Redirects
This document will cover the following:
- What is a Buyer Redirect?
- Tracking Buyer Redirects in CAKE
What is a “Buyer Redirect?"
When a Host-n-Post lead successfully posts to a buyer in CAKE, the buyer can choose to send the user to a specific URL destination of their choice. The redirect URL is provided by the buyer when a “Success” response is recorded in CAKE.
Tracking Buyer Redirects in CAKE
When a lead is sold to a buyer, the buyer can return a redirect URL, which CAKE receives and returns within the response to the affiliate. Instead of simply redirecting directly to the buyer-returned URL, CAKE will do the following:
•CAKE will insert a tracking link with a parameter similar to our ckmrdr parameter, which will pass the buyer's redirect URL
•CAKE will redirect traffic to the Buyer-passed redirect URL
•If successfully redirected, CAKE will record a 'Redirected' status for that lead
•The Redirect Count and Redirect Rate columns will be added to all buyer reports
Note: Since these redirects are buyer-specific, in order to display them within the affiliate reports (Affiliate, Offer and Campaign Master Reports), you must map Successful Redirects to an approved conversion disposition within the Setup main tab. They will then display under the Approved disposition column.
Setup main tab > Settings sub-tab > Lead Gen Settings > General Settings > Track Buyer Redirects
Lead Detail by Buyer report
Lead Gen reports (Master Buyer & all drill-down reports)
•Redirect Rate column : Redirected/Sold
•Redirect count reflected in Approved disposition column
Specifically the following reports/drill-downs:
Buyer > Buyer Contract drill-down
Buyer > Offer drill-down
Buyer > Offer > Campaign drill-down
Buyer > Affiliate drill-down
Buyer > Affiliate > SubAffiliate drill-down
Buyer > Daily drill-down
Buyer > Daily > Hourly drill-down
Buyer > Price drill-down