Attribution - What is Attribution?
Ever wonder what’s working and what’s not working in your media mix? Are you crunching excel sheets every month to find out which sources are working best in which channels? Attribution is the process of identifying how various marketing sources are working together to influence a customer decision for a desired outcome, and then assigning value to each of these touches. CAKE can determine how much weight or influence a single touch has contributed to a conversion in a set or stream of clicks or views.