Tracking - Passing Parameters to the Landing Page
This article will cover the following:
- How to Pass parameters to the landing page
Passing Additional Parameters on the CAKE Unique Link
The Scenario: An Advertiser wants to Pre-pop their forms with parameters passed to their landing page with the following schema:
email = Email Address
phone = Home Phone
f_name = First Name
lastname = Last Name
product_id = Product ID #
CAKE allows those parameters to be passed using the CAKE unique link. Any parameters that aren't explicitly CAKE parameters (a=,c=,s1=,etc.) will be appended to the landing page URL.
Offer Card Setup
The offer link URL needs no special setup on the Offer card.