CAKE Knowledge BaseCAKE For Networks Affiliate Tracking - Beyond BasicsKnown Search Bot Reporting, Tracking and Filtering

Known Search Bot Reporting, Tracking and Filtering

This article will cover the following:

  • Overview of Known Search Bot Reporting, Tracking and Filtering
  • Reporting View in Admin
  • Choose to not pay affiliates for known bot traffic
  • Rules Targeting
  • Affiliate Portal

Overview of Known Search Bot Reporting, Tracking and Filtering

Known Bots. You know you have them especially when you're running CPC campaigns.  In CAKE you now have the ability to track, report, and even choose to not pay affiliates for known search bot traffic.  CAKE will manage the known search bots list internally, which will be the standard reference for the feature.

There are several places where this will be available throughout the CAKE platform:

  1. In your reporting section, custom views, we've added a filter that says "Exclude Bot Traffic"; please note, the default is to include known bot traffic and the checkbox with be unchecked by default.  You can check this box to view reports excluding known bot traffic.
  2. In the main Setup tab > Tracking Settings subtab, you can choose to not pay out affiliates via CPC or CPM for bot traffic.  This will automatically filter out known bot traffic from the Affiliate Portal. (Please note, we will still be charging for usage fees on bot traffic since we are still tracking and filtering this traffic).
  3. Rules Targeting: You will now be able to target Bot as a device type.
  4. Affiliate Portal: Affiliates will be able to exclude known bot traffic in their reports if they choose to by checking the Exclude Bot Traffic in their click reports.

Reporting View in Admin

Reporting View in Admin

In your main Reports tab > in any of the Master reports or the Click and Conversion reports > click the Edit View button.  We’ve added a filter that says “Exclude Bot Traffic;" please note, the default is to include known bot traffic and the checkbox with be unchecked by default.  You can check this box to view reports exclude known bot traffic.

Choose not to pay affiliates for known bot traffic

In your main Setup tab > Tracking Settings, you can choose to not pay out affiliates via CPC or CPM for bot traffic.  This will automatically filter out known bot traffic from the Affiliate portal.  (Please note, we will still be charging for usage fees on bot traffic since we are still tracking and filtering this traffic).

Rules Targeting

Rules Targeting

Rules Targeting:  You will now be able to target “Bot” as a device type.  When creating a new rule target by Device > click on the mobile icon under the MAC Os > under Other and you can add "Bot."

Affiliate Portal

Affiliate Portal

Affiliate Portal: Affiliates will be able to exclude known bot traffic in their reports if they choose to by checking the “Exclude Bot Traffic” in their reports filters

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